7 Best Shopify Apps to Increase Average Order Value (AOV) Without Increasing Ad Spend
Getting more sales doesn’t always mean spending more money on advertising.
For a Shopify store, there is another way to grow revenue: make each existing order worth more.
Imagine you already have 1,000 customers visiting your store. Instead of paying to acquire another 1,000 shoppers, you could encourage a percentage of those customers to add one more relevant product, upgrade their purchase or unlock a bundle discount.
That is where Average Order Value (AOV) becomes important.
The basic idea is simple: if customers are already buying, give them a useful reason to buy a little more.
Shopify’s App Store currently has hundreds of upsell and cross-sell solutions, including apps designed for product-page recommendations, cart upsells, bundles, post-purchase offers and rewards.
Here are seven Shopify apps worth considering if your goal is to increase AOV without increasing your advertising budget.
1. Essential Upsell & Cross Sell
Essential Upsell & Cross Sell on Shopify App Store
Best for: All-round upselling and cross-selling
Essential Upsell & Cross Sell is one of the more flexible options for stores that want to experiment with several AOV strategies from one app.
You can create offers on product pages, cart pages and after checkout, along with frequently bought together recommendations, product add-ons, bundles and one-click upsells.
The pricing is also relatively accessible:
- Free: Up to $100 additional revenue
- Starter: $9.99/month, up to $500 additional revenue
- Essential: $19.99/month, up to $1,000 additional revenue
- Professional: $39.99/month with unlimited additional revenue
Paid plans currently include a 14-day free trial.
Why consider it: It gives smaller stores a way to test upselling before committing to a larger monthly software bill.
2. Kaching CartDrawer Cart Upsell
Kaching CartDrawer Cart Upsell on Shopify App Store
Best for: Turning the cart into an AOV tool
Instead of waiting until checkout, Kaching puts additional selling opportunities directly inside the cart experience.
Its features include product recommendations, frequently bought together offers, bundles, free gifts, free-shipping bars and product add-ons.
Current pricing starts at $9.99/month for up to 199 orders, with plans at $14.99 and $24.99 for higher order volumes. A 14-day free trial is available on paid plans.
This can work particularly well for stores where customers frequently add one main product and could naturally use a complementary item.
Example: Someone buys a camera → recommend a memory card or protective case.
3. Upsell & Cross Sell — Selleasy
Best for: Frequently bought together offers
Selleasy focuses heavily on product combinations and complementary purchases.
It supports frequently bought together bundles, product add-ons, cart upsells, post-purchase offers and automatic product recommendations.
The pricing structure starts with a free tier for stores with up to 50 orders per month. Paid plans currently start at $9/month for up to 500 orders, followed by $19/month for up to 1,000 orders and $29/month for 1,000+ orders.
With a current Shopify App Store rating of 4.9 from more than 2,500 reviews, it is one of the more established options in this category.
Why consider it: Good option if your products naturally complement one another.
4. Bundler – Product Bundles
Bundler – Product Bundles on Shopify App Store
Best for: Quantity discounts and product bundles
Sometimes customers don’t need another recommendation — they need a better reason to buy multiple units.
That’s where Bundler can help.
The app supports Buy X Get Y offers, quantity breaks, volume discounts, product-page upsells, mix-and-match bundles and tiered discounts.
There is currently a free plan, while the Premium plan costs $9.99/month and the Executive plan costs $19.99/month. The Executive tier adds analytics including AOV, revenue and conversion reporting.
Example: Buy two skincare products and save 10%; buy three and save 15%.
The customer gets a discount, while the store gets a larger basket.
5. In Cart Upsell & Cross Sell
In Cart Upsell & Cross Sell on Shopify App Store
Best for: Conditional and targeted offers
If you want more control over when an upsell appears, In Cart Upsell is worth considering.
The app supports offers across product pages, carts, pop-ups and post-purchase experiences, with conditional logic and triggers. It also provides A/B testing and analytics.
There is a free plan with one upsell offer. Paid pricing currently starts at $9.99/month for unlimited offers and orders on the relevant Shopify plan, with higher pricing depending on the Shopify plan.
Why consider it: Useful when you don’t want to show the same offer to every shopper.
6. Upcart — Cart Drawer Cart Upsell
Best for: Building a revenue-focused cart drawer
Upcart turns the cart into more than a simple order summary.
It supports in-cart upsells, cross-sells, rewards, add-ons, free-shipping incentives, quantity breaks and AI recommendations.
The current paid pricing starts at $29.99/month for up to 200 monthly store orders, with higher tiers for stores processing more orders. A 14-day free trial is available.
This makes it more suitable for stores that are already generating consistent sales and want a more advanced cart experience.
7. ReConvert / Upsell.com
Upsell.com – ReConvert on Shopify App Store
Best for: Post-purchase upselling
One of the most interesting moments to sell another product is after someone has already purchased.
ReConvert, now presented as Upsell.com on the Shopify App Store, focuses on upselling and cross-selling around the post-purchase experience. The app currently has a 4.8-star rating from more than 2,700 reviews.
This approach is different from trying to persuade a shopper before their first purchase. They’ve already completed the transaction, so a relevant complementary offer can be presented afterward.
However, merchants should pay close attention to the current pricing structure and billing terms. Recent Shopify App Store reviews include complaints about unexpected or usage-based charges, so it’s worth understanding the billing model before installing it.
Which Shopify App Should You Choose?
The best app depends on where you want to increase AOV.
| App | Best For | Starting Price |
|---|---|---|
| Essential Upsell & Cross Sell | All-round upselling | Free |
| Kaching CartDrawer | Cart upsells | $9.99/mo |
| Selleasy | Frequently bought together | Free |
| Bundler | Bundles & quantity discounts | Free |
| In Cart Upsell | Targeted offers | Free |
| Upcart | Advanced cart experience | $29.99/mo |
| ReConvert / Upsell.com | Post-purchase offers | Varies |
The Important Part: Don’t Just Add More Offers
Installing an upsell app doesn’t automatically increase AOV.
The recommendation has to make sense.
If someone buys running shoes, suggesting socks or insoles is logical. Suggesting an unrelated kitchen product probably isn’t.
The best strategy is to make the additional purchase feel helpful rather than intrusive.
Start with one or two products that naturally complement your best sellers. Test the offer, measure conversion and compare AOV before and after.
And remember: higher AOV isn’t useful if your conversion rate or profit margin falls significantly.
Final Verdict
You don’t always need more traffic to grow an ecommerce business.
Sometimes, the opportunity is already sitting inside the orders you’re receiving.
Apps such as Essential Upsell & Cross Sell, Kaching, Selleasy, Bundler, In Cart Upsell, Upcart and ReConvert give Shopify merchants different ways to introduce bundles, add-ons, upgrades and post-purchase offers.
The smartest approach isn’t to install seven apps.
Pick one that matches your store, start with your best-selling products, test a relevant offer and measure the result.
If customers find the recommendation genuinely useful, you can potentially increase average order value without increasing your advertising spend — making the traffic you’re already paying for work harder.
