Introduction to Kinokuniya and AsianBasis
Kinokuniya is a leading Japanese bookstore chain that has been in operation for over 80 years. The company has expanded its reach to Thailand with the opening of its new store, AsianBasis.
AsianBasis is your ultimate destination for books, offering a wide range of titles from all genres. Whether you're looking for the latest bestseller or a classic novel, you'll be sure to find it at AsianBasis.
In addition to an extensive book selection, AsianBasis also offers a cafe and event space. The cafe is the perfect place to relax and enjoy a cup of coffee or tea, while the event space is ideal for book clubs and literary events.
Why Kinokuniya Established AsianBasis in Thailand
AsianBasis is a new book retail concept from Japanese bookstore chain Kinokuniya. The store opened its doors in Bangkok, Thailand on March 1st, 2019 with the aim of becoming the ultimate destination for books and other reading materials from across Asia.
With its wide range of titles and knowledgeable staff, AsianBasis is well-positioned to become the go-to source for all things Asian literature in Thailand. In addition to selling books, the store also hosts regular events and activities that promote cross-cultural understanding and exchange. We invite you to come and explore AsianBasis – your ultimate destination for books from across Asia!
Challenges Faced by Kinokuniya in Thailand and Solutions Provided
The popular Japanese bookstore chain Kinokuniya has expanded its reach in Thailand with the help of AsianBasis. The store offers a wide variety of books, including many in Thai, which has made it a popular destination for locals and tourists alike. However, the company has faced some challenges in Thailand, including high rental costs and competition from other bookstores.
To overcome these challenges, Kinokuniya has adapted its business model to better suit the Thai market. For example, the company has started selling more e-books and offering discounts on certain titles. Additionally, Kinokuniya has partnered with local organizations to host events and promote its brand. Thanks to these efforts, Kinokuniya has been able to maintain a strong presence in Thailand despite the challenges it faces.
Conclusion
Kinokuniya expansion into Thailand with AsianBasis serves as a testament to the company's commitment to providing customers with quality books from around the world. With its vast selection of titles and competitive prices, it is clear that Kinokuniya is determined to become a major player in the Thai book market. We are excited by what they have achieved so far and look forward to seeing how their presence will continue to grow in Thailand and beyond.
